Hey — It’s Charlie.

Welcome to the latest edition of Great Startups! Here’s what’s in store:

• Business-to-Many: Why founders should ditch B2B and B2C for this game-changing approach.

• Micro SaaS Made Simple: A guide to finding your next small but mighty idea.

• AI Startup Gold: Greg Isenberg and Arvid Kahl’s three bold ideas.

• TikTok Creator Playbook: How to find the perfect promoters for your app.

• SaaS Survival: Thrivers, divers, and the ones in between.

Get ready to dive into these power-packed insights for founders and growth enthusiasts!

Resources

• Why founders should embrace “Business-to-Many” over B2B or B2C. (LINK)

• 6 steps to user onboarding along with 10 B2B SaaS examples. (LINK)

• How to find good ideas for a micro SaaS (LINK)

• Greg Isenberg and Arvid Kahl share three AI startup ideas. (LINK)

• Why Brian Chesky doesn’t believe in 1-on-1 meetings (LINK)

ICYMI

• Inflection AI acquires automation startups BoostKPI and Jelled.ai (LINK)

• Why half of A/B test results are false and how to fix it. (LINK)

• VCs are struggling to take companies public amid AI hype. (LINK)

• How to find creators to promote your app on TikTok (LINK)

• X competitor Bluesky tops U.S. App Store with 20M+ users. (LINK)

Quick Links

• A $1B Startup with 20B Views & No Funding—Here’s the Secret.

• $100K+ as an Indie Hacker: How They Quit the 9-to-5.

• Startup Marketing Hacks by Lenny Rachitsky & Alistair Croll

• Kevin Systrom’s 5-step pivot strategy behind YouTube, Slack, and Twitter’s success.

• How One AI App Founder Makes $20K+ Monthly—and How You Can Too!

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Recession Recipe: SaaS + GenAI = Chaos?

Recession talk is everywhere, and SaaS companies are feeling the heat. While the stock market has wobbled, SaaS has been struggling for years, with revenue multiples dropping and GenAI shaking up the landscape. A recession would only crank up the uncertainty, forcing companies to cut budgets, freeze hiring, and rethink software spending. Efficiency will take center stage, but there’s a fine line—cut too much, and you risk killing growth. Investors want it all: fast growth and cost control, but striking that balance in a shaky market is easier said than done.

For SaaS valuations, a recession might mean more pain before it gets better. Top-tier companies with strong moats will survive and thrive, while others could face steeper revenue drops and pricing pressure. The result? Bigger gaps between winners and losers, with zombie startups barely hanging on. Savvy investors will keep hunting for deals, but timing the market is always a gamble. As Warren Buffett might say, buying dips is smart—if you're betting on the right horses. So, the question is: can SaaS companies ride out this storm without sinking? (LINK)

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Ok that’s it for this week, We keep refining our newsletter content, just hit reply to let us know what you think about this issue.